Multi-site Live Satellite Broadcast
needed a makeover (from their high-priced image) and chose to introduce
a line of low-cost Macintoshes. We needed to grab eyes and generate media
This 90-minute, five-site international two-way broadcast originated from
an Apple factory in Fremont, CA. The event introduced three new Macintosh
computers, one from the Apple plant in Singapore.Video and live customer
segments alternated with live product demos.
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wanted to introduce the convergence of news, entertainment, retail and
technology. And to put Larry Elison at the helm. The solution: bring in
the most trusted man in America, Walter Cronkite to give the space credibility,
to introduce industry leaders, and to run killer demos. The Result: One
This one-hour live international broadcast originated from CBS Studios
in Burbank, CA. The staging included 18 screens driven by a single media
server. The show was broadcast to 12 audiences at the Century Theater
in Redwood City. The reviews helped solidify Oracle and Larry Ellisons
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Company and Product Launch
needed a high-impact, high-profile event for key analysts, partners, and
customers. To meet the need, we staged two events, one in San Francisco
and one in New York City in stunning locations. The program successfully
combined high-profile speakers and high-impact video.
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needed to introduce and own a brand new space, Enterprise Application
Integration. We created a bi-coastal event with high profile attendees.
The event effectively launched the company, its products, and its CEO,
60-minute live introduction originated from San Francisco's historic Merchant's
Exchange building. A triple-wide screen was constructed to highlight front
office, back office and CrossWorlds application integration. The effect
for both video roll-ins and the demo was impressive.
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Film needed to raise capital for product development. The solution was
a webcast over a financial network.The program featured the CEO and CTO
interviewed by a notable financial newscaster and a live demo of the prototype.The
result: The round was fully funded in 12 minutes!
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IPO Road Show
wanted to enhance their roadshow presentation with video clips from an
identity video and a partner video we had already produced. Easy to do.
Great way to re-purpose video. And an off the charts roadshow!
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new VP of the Professional Services Group at HP wanted visibility for
his group during a conference. We created four 30-second spots that would
introduce different segments of the program and that could be re-purposed
as commercials on the Internet and on the air.
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needed to re-invent themselves; to promote a new space and show their
leadership in that space. The solution:an executive forum featuring Bay
Area luminary Geoffrey Moore with taped testimonials from key AlphaBlox
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